NEW HAVEN, CT, May 15, 2009 – Non-profit organizations that need to do more with less will learn how at a workshop on Wednesday, June 17. Sponsored by the Connecticut Association of Nonprofits, the workshop will feature information and hands-on exercises in a session called “Telling Your Story During a Recession.” The workshop will run from 9:00 to noon at The Marlin Center, 85 Willow Street, New Haven.
Presented by veteran marketing consultant Andrea Obston, the goal of the session is to help participants look at ways to communicate their messages, raise funds, cement relationships with key donors and volunteers and keep their visibility high despite tough economic times.
“The idea is not to react like turtles,” says Obston, “Hiding in your shell and complaining about the recession’s effect on fundraising and recruiting is self-defeating. Research shows that people continue to give to the organizations closes to their hearts. That’s an opportunity to raise visibility to make sure your organization gets a piece of that pie.”
Obston is the president of Andrea Obston Marketing Communications, LLC in Bloomfield, CT. The firmhelps businessesgrow through a B2E (Business to Everyone) marketing communications strategy. The firm’s expertise includes strategic marketing audits, brand development and marketing, public and media relations, media training, websites and Internet advertising. Its subsidiary, Andrea Obston Crisis Management (www.crisismasters.com), provides public image crisis planning and management. The firm, which celebrated 25 years in business in 2007, is based in Bloomfield, CT and can be reached at www.aomc.com or (860) 243-1447.
Obston is an adjunct professor in the public relations department of Quinnipiac University’s School of Communication. She is an active public speaker and has presented programs for the American Waterworks Association, the Connecticut Bankers Association, the Connecticut Association for Home Care & Hospice, the Connecticut Bar, the Connecticut Association of Nonprofits, Hartford Foundation for Public Giving, University of Connecticut MBA program and Hartford College for Women, Greater Bridgeport and Waterbury Foundations and Progressive Business Conferences.
The workshop is free and open to any nonprofit organization, but registration is required. Go to www.ctnonprofits.org or call (860) 525-5080.
About Connecticut Association of Nonprofits
Connecticut Association of Nonprofits (CT Nonprofits) is the largest membership organization in the state dedicated exclusively to nonprofits in Connecticut. We are a collaborative of over 525 organizations, supporting our members' needs so they may serve their communities to achieve their missions.
Media Contact
Andrea Obston: (860) 243-1447 (office), (860) 803-1155 (cell), (860) 653-2712 (home), aobston@aomc.com
